As a writer and editor, it’s in my interest to convince you of the benefits of producing a regular newsletter. What might have more value to you, is to see what a company owner says about his corporate newsletter.
     Paul Subject, president of STANMECH Technologies Inc.  of Burlington, Ont., has been using my services for a year or more, along with those of designer Branimir Zlamalik, in the creation of a quarterly newsletter.
     Paul decided to invest in a corporate newsletter in order to, as he says, “a) reinforce our corporate image and message with our customers, b) provide meaningful and insightful information that will provide our customers with potential money-saving ideas and strategies, c) provide a vehicle to showcase the excellent team we have at STANMECH, and d) show potential customers the value of working with our company.”
     The newsletter appears to be meeting Paul’s goals for it. “It provides another opportunity for us to reach out and touch the customer, to show that there is a real human element to our company and that the people that work for STANMECH care about the challenges that our customers face,” he says.
     Paul distributes his newsletter in a variety of ways. A printed version gets mailed out with quotations to customers and prospects. “It is also used in conjunction with our leave-behind corporate folder to expand on the people side of our company as well as highlight the features and benefits our company offers,” he adds.
     “A PDF version of the newsletter is used as an attachment to emailed correspondence, quotation and product information,” Paul continues. “We use a digital version of the newsletter that has been converted to an email newsletter format to send out to 4,000 customers. Each edition of our newsletter is posted on our Web site for our Web visitors to read.”
     As for the results of the newsletter, Paul identifies two primary ones. “Customers are really enjoying the newsletter and its format and our sales team takes great pride in distributing it,” he notes.
     Have a look at the STANMECH newsletter.